A blog serves as an online platform for you to let your customers and potential customers in on some behind-the-scenes details about your company, highlight new products, announce special promotions and more.
Blogging gives your company a chance to engage with your customers in a less formal setting than on your company website.
It can also be great for your SEO (Search Engine Optimization) efforts. However, just creating a blog won’t do anything; you need to actually write in it, as many as you can.
Summarize an industry-related news story. At the end of your post, link to the original news story and say something like “read the full article here.”
If you do this often, people will start to think of you as a resource for the latest updates in the industry, which means they’ll check back often to stay in-the-know.
Put the spotlight on an employee or current customer. This allows others to get to know people who use your product or service as well as your employees. It humanizes the company which makes it easier for people to trust and relate to you.
Share details about a recent company event. Whether you want to make an announcement about when, where and why the event is happening or share photos and details about how the event went, your business blog is a great platform to do so.
Post a video. Create an entertaining video that pertains to your company or industry and post it on your blog with a short summary paragraph. If you can, make it funny, people are more likely to share a funny video with friends. Funny and entertaining videos will also help keep your brand in people’s minds.
Write a how-to post. How-to’s are one of the most popular blog entries. Did you know that 80% of people who visit a blog are visiting it for the first time? This is because they were searching for information (such as how to do something) that they found on the blog. Once they’re reading on your blog, they’re more likely to search through your other entries, then hopefully your website.
Describe little known 3rd party products that work well with your product. This is useful information that your target audience (customers or potential customers) would be interested to know.
Answer a common customer support question. This will not only help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more trust in your business.
Highlight a product or service. If there’s a particular product or service you are promoting this month, feature it on your blog.
Include a photo and let your readers know how this product or service makes their life easier,
more successful, etc.